Spock, Wink and Zoominfo each have very different products, reflecting their different philosophies on business models, target markets, and control over information. The big advertising dollars tend to come in for product and service-related searches, not for searches on John Smith. Still, it’s not clear that this market is huge. Tanne says 2 billion searches per month are on people ( Facebook data tends to suggest this is probably vastly underestimated). Singh says around 30% of searches are people-related. There are, for example, 158 million results on Google for the name “John Smith” (I actually see 225 million, but who’s counting).īig statistics are thrown around when people talk about people search. The article didn’t mention the efforts of these startups, instead focusing entirely on Google, but it did note a few interesting statistics. Earlier today the Wall Street Journal published an article called “You’re Nobody Unless Your Name Googles Well” that outlined the exact problem these search engines are trying to solve – finding information about people on the web, many of whom have identical names. I moderated a fascinating panel tonight at Google headquarters that included execs from three “people search engines” – the CEO of Wink (Michael Tanne), the CEO of Spock (Jaideep Singh), and the COO of Zoominfo (Bryan Burdick).
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